ABOUT

THE SOUTH STORY

Merchandise. Experience design. Curation. Consulting.

Designed to cater to the press, associates, internal management and special partners of the brand,TheP.O.Box was commissioned by Zee Entertainment to deliver the “Extraordinary together” experience encapsulating the spirit, art and culture of all 5 south Indian states.

The south story brought together pop culture, food and travel to create an experience true to every south Indian. Evoking the cultural flavours of each state and a showcase of Zee’s extraordinary offerings in each of these markets.