An experience encapsulating the spirit, art and culture of all the South Indian states.​

The South Story

Zee Entertainment enterprise Ltd partnered with Vamos to design – “The south story” that brought together pop culture, food and travel to create an experience true to every south Indian. Evoking the cultural flavours of each state and a showcase of Zee’s extraordinary offerings in each of these markets.

We wanted to create an experience that brought to life the tagline of the brand- "Extraordinary together" and also celebrated our offerings in all the south markets.

 – V.R Hema, Vertical head, Network Marketing, Zee Entertainment Enterprises Limited.